Alness Car Hire Privacy Policy

Data Collection Practices

We gather and manage various types of personal information, including:

How Your Information Is Used

Your personal information serves these key purposes:

• Service Execution and Compliance:
  • We handle the processing and management of your vehicle rental bookings and agreements. Your identity will be verified to confirm that you meet our rental criteria. We assist with the collection and return of vehicles, as well as processing payments, managing deposits, and addressing any additional charges.
• Customer Communication (Contractual Obligations and Interests):
  • Providing booking confirmations, updates, and essential rental details. Addressing your questions and delivering customer assistance. Informing you of any modifications to our services or policies.
• Marketing Consent and Legitimate Interest:
  • We will send you promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out whenever you choose.
• Service Enhancement for Customer Benefit:
  • Reviewing website interactions to refine user experience and improve functionality. Conducting research to optimize our vehicle fleet and service offerings.
• Compliance with Legal Regulations:
  • Adhering to applicable laws, regulations, and tax obligations. Mitigating fraud risks and maintaining service security. Addressing conflicts and upholding our terms of service.

Data Sharing Practices

Sharing Your Information

• Car Hire Partners: Third-party companies assist us in providing our services, including payment processors, IT support, and maintenance. They are contractually required to safeguard your data.

We do not share your personal information with third parties.

4. Protecting Your Data

We apply a range of technical and organizational measures to safeguard your personal information from unauthorized access, alteration, disclosure, or destruction. This encompasses encryption, access controls, secure servers, and routine security evaluations. Nonetheless, please be aware that no method of internet transmission or electronic storage can guarantee complete security.

Data Retention Policy

At Alness Car Hire, we retain your personal information for the duration necessary to achieve the specific purposes for which it was collected. This includes compliance with legal, accounting, and reporting obligations. The length of retention varies based on the type of data and the context in which it was processed.

Your Rights Explained

Your Rights Under UK Data Protection Law

• Accessing Your Information: Obtain a copy of your personal information records.

For inquiries regarding your rights, please reach out to us below.

Cookies and Tracking Practices

Our website utilizes cookies and related technologies to improve your browsing experience, monitor site traffic, and tailor content to your interests. You can adjust your cookie preferences via your browser settings at any time, allowing you to control your online experience effectively.

Policy Changes

We will periodically revise this Privacy Policy to align with changes in our practices or legal obligations. Any updates will be reflected on this page, along with a new "Last Updated" date. We recommend checking this policy regularly to stay informed.

Contact Information

For inquiries regarding our Privacy Policy or data practices, please reach out to us.